Taste of Asia

Taste of Asia

 

 

Web Design for student based organization. Created and managed the website. Developed an online donation channel that suits the club's need. Graphic Design and Logo Design for the club.

Web Design  +

Graphic Design  +

Worked with Taste of Asia startup to come up with a simple, friendly brand. New logo, marketing flyers, and landing page design.

Complex concepts in a friendly identity

 

 

It was important that the program identity worked as print ephemera for the event. We extended the identity into posters, backdrops, badges, agendas, program booklets, tote bags, and signs, as well as some digital items like slide deck templates and website assets.

Branding

&

Colors

#3D0C0C

#8B0000

#000000

#404040

Arial Black

Powerful but Familiar

Basic

Accessible and Readable

We focused on keywords such as friendly, simple, inspiring that surfaced during a collaborative brand discovery session. The lively colors drive the motivational atmosphere of the site, while distinguished typography solidifies its authority.

Locking security into the brand

 

As an emerging startup, we wanted Taste of Asia's identity to instill customer trust, vitally important in their business industry. 

LET'S WORK TOGETHER!