DATE  Aug - December 2018

PROJECT CityU Digital Business Innovation Festival
ROLE Concept Iteration and UI/UX Design

CATEGORY Social Interaction App

Discover the world better!

OVERVIEW

 

The Play App is a location-based review app that introduces a new way to discover events nearby. The App aims to mimic the natural experience of running into your friend or meeting someone new on a street.

UNDERSTANDING THE

Problem 

Despite all the social media available to us right now, it is still difficult to have a real-time communication with the people in our local community. It's not easy to find and meet new people based on interest. Whether it is for a quick pickup basketball game or finding a cool event nearby, we can all get some assistance.

EXISTING SOLUTIONS

Research

Yelp

  • Bad photo representations (not organically generated)

  • Unhelpful review system (everywhere has 3 or 4 stars)

  • Not an app that users would want to open on a daily bases

Facebook Groups 

  • Usually a university or company group (exclusive)

  • Not sure if it's an active or inactive page + fake groups

  • Too many search results that are irrelevant to your specific location

Twitter / Snapchat

  • Only available for followers (difficult to meet new people)

  • Need a big base of followers for an instant response

Meet-Up

  • Difficult to grow users organically (not enough incentive for use) 

  • Information architecture is not user-friendly

  • Ineffective User Interface Design

OUR PROPOSED

Solutions

NATURAL INTERACTION

Play wants to create a digital environment that mimics the naturalness of running into a friend or meeting someone new on a street.

LOCATION

Powerful GPS-based search engine driven by the users. You can find out what your friends are doing or find new friends nearby based on similar interests. 

FILTER

Filter your search and find interesting activities and events with ease. Filter by date, budget, type of activity, and availability.

ORGANICALLY GENERATED CONTENTS & GENUINE REVIEWS

Users can get real-time media updates on interesting events that is happening in their city or local community. We replaced the 5-Star Review System with a scoring system out of 100 points with letter grades. This new approach aims to give the user a more genuine and detailed review score.

SUGGESTING RESTAURANTS,

EVENTS, & COUPONS

Restaurants and small business owners can directly advertise to their relevant customers in the area or reward their loyal customers with unique digital bar codes. Giving local business owners the affordable option to build a mobile customer loyalty system.

REVIEW SCORES + LOYALTY REWARDS

Unlike the competitor's review system which gives 3 or 4 stars everywhere. Play app enhanced the accuracy by making the scoring system

out of 100 points and reward users

who actively post reviews.

SIMPLE & MINIMALIST

INTERFACE DESIGN

EXCITING DATE & PLAY INVITATIONS FROM APPROVED MEMBERS

SAFE AND EXCLUSIVE DIGITAL ENVIRONMENT FOR PEOPLE TO MEET.

PRIVACY

Only approved members will be allowed in this digital space, creating a safe environment for people to share their info. There is also an option to go "incognito" to hide your visibility.

DISCOVER

Natural way of finding and connecting with people and events happening on

your street.

RICH INFO TO HELP YOU MAKE DECISIONS

Users can explore a new place or an event through the lens of other users.

New review scoring system that gives a more accurate feedback.

TEXT RESERVATION AND 1 -TOUCH CONFIRMATION 

You can make restaurant/event reservation with just one click. User receives a confirmation message once their reservation has been put in place.

PLAY APPLICATION

User Archetypes

Urban Foodies

 

Consumers who are receptive to trying new restaurants and events. Their focus is to find affordable and/or cool "instagram worthy" experiences.

Weekend Athletes

Users who value quality of athleticism and game play. Their focus is to find other players who can match their crew's play level.

Busy Yuppies

 

Users who are career-oriented and new to the area. Time management and efficiency is key. But enjoys social activities and meeting new people.

USER STORY

Meet Chrinstine, 26 recent grad.

 

Christine is always busy with her career. She lives alone and wants to connect with her old friends during her free time. But she finds it difficult to contact and arrange schedule with everyone on a daily bases. She wants a system that allows her to find friends or interesting people nearby who are doing things that align with her interest at the right time and place.

PLAY APPLICATION

Concept Sketches

PLAY APPLICATION

Interactive Prototype

DISCOVER THE WORLD BETTER, WITH PLAY!

LET'S WORK TOGETHER!