Arts Center

Arts Center



Located in downtown Troy, The Arts Center of the Capital Region, a non-profit organization, houses studios for pottery, culinary arts, jewelry, woodworking, painting and drawing, printmaking, stained glass, dance and fitness, writing, and more!

Web Design  +

Logo Design +

Graphic Design  +

Brand Identity +

I helped them with redesigning their brand identity, website, blog, and print material. My goal was to introduce multiple services offered at the Arts Center with a inviting brand design and color.

Brand Identity Redesign



Its 36,000 square feet of fully-accessible space also includes a 104-seat performing arts theater as well as three galleries noted for their critically acclaimed exhibits. The Arts Center attracts visitors and students from Albany, Schenectady, Saratoga Springs, and all the surrounding areas. Nationally and regionally renowned artists, writers, and performers proudly serve as The Arts Center’s teaching faculty and curators.








Palatino Linotype

Neat and Traditional


Unique but Approachable

I created an original identity that included name, logo, colors, and typography. The brand represents their inviting and fun culture towards art education. I created series of design iterations that reflects their core value of creativity and diversity.

A Friendly and Inviting Website for the

Local Art Community


End-to-end product development & design consistency. The staffs at the Arts Center brought me into their product development workflow from the beginning. Together, we designed and implemented their entire application. We created website functions and brand design that we extended across multiple pages, making a complex application feel simple.

Initial Sketches & Design Iterations


I've offered the Arts Center with multiple design choices. These are some of the initial designs I've went through with the client.

Design Research

Brainstorm and logo design research phase.